The iPersonal ammonia-free color range features an exclusive collection of 18 cutting-edge shades. Its ammonia-free formula, treated as a cosmetic base in cream form, protects and nourishes the hair fiber while achieving excellent fixation and color penetration. The result is bright, long-lasting tones with maximum coverage of white hair. iPersonal dyes contain keratin and argan oil, which provide shine, softness and silkiness to the hair, as well as nourishing and revitalizing it. Rosehip oil and baobab oil enriches, hydrates and regenerates.